About

Our Services

Strategy 

  • Co-design strategy, marketing and campaign management for social impact

  • Build capacity and culture with values at the heart

  • Strategy and research reports

  • Campaign audits and debriefs

  • Audit of fundraising and engagement performance 

Impact Culture is a dynamic and innovative company that thrives at the intersection of entertainment and social impact.

We understand that culture has the power to shape perceptions, shift mindsets, and mobilize communities, and we harness this power to create transformative experiences that leave a lasting mark.

From creating captivating cultural products to spearheading impactful campaigns and transforming organizational cultures, we are dedicated to driving meaningful impact using the power of popular culture.

Our approach blends the best of entertainment and social impact to create projects that captivate hearts and minds. With our projects, we leverage popular culture as a force for good, building soft power that sparks conversations, inspires action, and fosters positive change.

Our mission is to use the power of culture to create lasting impact. We aim to drive positive change, create meaningful connections, and shape a better world for generations to come. We combine the best of entertainment and social impact to create a brighter future. Welcome to Impact Culture.

We are passionate about using our expertise to make a real difference in the world, and we are driven by the belief that entertainment and social impact can go hand in hand to create a better future for all.

Leadership & Facilitation

  • Leadership coaching

  • Theory of change training 

  • Facilitation for away days 

  • Fundraising and email writing trainings

  • Interim campaign leadership

  • Organisational consulting

Creative & Digital 

  • Creative content development

  • Co-create identity and brands

  • Inclusive storytelling 

  • Digital strategy and development support

Meet the Team

  • Sofia Madden

    FOUNDER

    Sofia Madden is an experienced campaign strategist, digital technologist and content producer. Her clients over the last 15 years include the leaders of civil society, politics and government, as well as corporates, sporting and cultural organizations. Sofia has worked with these groups, campaigns and individuals delivering strategy, creative and comms to help them use their position in society to create positive social change in-line with their values which have culminated in some of the largest social movements of the decade such as Marriage Equality for Australia.

    Using great stories, technology, and targeted data, Sofia has established and run strategic and creative businesses for impact - most notably as the Co-Founder and Managing Director of Principle Co., an agency dedicated to social change based out of Australia. Now based out of the US, Sofia founded Impact Culture to service impact focused clients and engage people for causes and purpose on an international scale.

  • Emily Mulligan

    CAMPAIGNS DIRECTOR

    Emily Mulligan has 15 years experience as a strategist, campaigner, leader, writer and in growing online communities. Emily's experience spans the tech industry to Head of Campaigns at influential campaigning organization GetUp to Australia's national marriage equality campaign to lobbying the UN Climate negotiations and G20 meetings.

    Emily has facilitated tricky conversations for not for profit management teams, drafted guides for more engaging communications for established aid organizations and run innovative campaigns to persuade and engage voters for the Australian Labor Party.

Let’s WorkTogether